And The Trail Led To Backtype.com…

Let’s face it, commenting is the very soul of the blogging business. If it’s on your own site, it provides you with direct access to your readers. On other people’s websites, it offers you an opportunity to promote your website while adding value to the articles you comment on. But what if you have a thought that is simply too small to make a full blog post, yet is too good to be relegated to the bowels of another site’s comment section?

Backtype fills the gap between blogs and the twitter search engine. It keeps a record of your comments using a combination of your name and site URL. You can even log into the site and claim comments that match your identity criteria. While it is a little spooky that your comments can be tracked this way, it’s important to keep in mind that the Internet is a public forum. If we live in a free society, and we deign to voice our opinion on that forum, shouldn’t that opinion be as public as possible?

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