Seeing actual Automattic employees at Wordcamp Seattle gave the event a different vibe than the ones I had been to before. When you watch Scott Berkun or Andrew Nacin talk about the software and the open source community that created it, you get the feeling that they’re not just making money from this neat little serve-side toy. They are making a TON of money and changing the face of publishing on the web while they are at it.
Whether I was learning about plug-in development best practices or the trials of the theme marketplace, every presentation I went to stressed the importance of the open source community in moving the industry forward. However, I found the most interesting talks of the day were at the lunch tables. It turns out all is not well in the worker’s paradise of open source.
Automattic is the company that runs the WordPress project. It decides which features are included by default in the next release of WordPress. This could be a bad thing for the community. As Trevor Green from Azure Creative pointed out, while the software is open source, the WordPress brand is not.
For instance, their plug-in called jetpack installs a slew of features that some say could be handled more competently by other plugins. Because Automattic has such a strong hold over the WordPress.com brand, a plugin like jetpack could discourage further development.
I have no delusions that Automattic is secretly planning to turn WordPress into a closed-source gulag. That would be spaying their golden goose. However, their momentum as a corporation and within the community makes it impossible for them to make a move without affecting the software ecosystem. Could the same thing happen to other open source projects, like Ruby on Rails? Rails 3.0 already includes its own test suite by default. Could edge out “competitors” like cucumber or rspec?
It’s fascinating that even in the game of open source, there are still winners and losers. For smaller developers, it’s just another chapter in the constant battle against commoditization and obsolescence. If we want to eat, we’ll just have to move on to some other more open framework.
Much thanks goes to Trevor Green and Torey Azure from Azure Creative, Curtis Mchale from SFN Design, Srinivas Penumaka of ReadyPulse , Christine Rondeau of Bluelime Media, Jacie Landeros, and all the other attendees at WCSEA for providing such scintillating conversation.