Remember What You Are Building

Do you know what you are doing with your life? How about your kids? Are they going to have your job? Or will they be replaced by a small script in some soulless automaton? Where is the economy going? Where are we going? If you feel those questions echoing in your head and forming a cold sweat down your back, I have one thing to say to you, one idea that will keep you sane: Remember What You Are Building.

Everyone is building something. From the minimum wage slave at Wal-mart building a low-cost commodity empire to Richard Branson building his submarines or space-ships. Even demolition workers are building space for something new. In our concrete jungles of edifice, we often forget that everything we see had to be built first. They have to be maintained. Our cities would not last the first 50 years without us.

Try to see what your world will be like in 5 to 10 years and make that vision a reality. Some companies already do this. They want to see a world where more people than ever use their products. That’s why we have things like free e-mail and cell phone operating systems. Those companies know if they build a future where they can survive as a company, that future will belong to them. The same goes for all of us. If you are trying to find your place in the world, if you can’t see your next paycheck, always, always, always, Remember what you are building.

 

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