On Friday, February 12th, my wife watched as 188 grade sevens experienced their first Nerd Rage. The Percy Jackson movie was compromised beyond repair. The Greek mythology was messed with for no apparent reason. Some totally sweet battles from the book were cut out entirely. The suspected evil mastermind from the book was the actual evil mastermind in the movie, stripping away layers of complexity and character from the story like turpentine on a Monet.
How long does Disney, Sony or Dreamworks think they can keep bilking kids out of their allowance money this way? When the Lord of the Rings and Harry Potters of the world pack as much of the books as they can on celluloid and make billions in the process, how is it that film producers still believe they can make more money by appealing to a larger audience? Disney, like most of the corporate world, thinks they can get by with the factory approach to film-making. Create a product that will please the most people, because more people means more money. That approach worked in the days of Ma Bell and Johnny Carson, but we now live in a time where you can’t own all the media channels, and the equipment to make a movie can be bought with your average credit card. The market is completely open for a few true believers to take Disney’s customers away forever.