Have you’ve ever seen a movie in the theatre, enjoyed yourself, laughed, cried, ate lots of popcorn, only to log on the internet to find out you are nothing but a big fat liar? This happened to me just a little while ago. I saw “The Invention of Lying” in the theatre and had the grave misfortune of enjoying it non-ironically. The usual excuses were useless to me. Telling the nearby film snob to “turn your brain off” wouldn’t work. I believed the thought experiment of a world without lying was brilliant. I entered the theatre of sound mind and free of chemical influence. But when I say “The Invention of Lying” was a great film, I have a metacritic score of 58, a rotten tomatoes score of 56%, and a debut at #5 at the box office proving that I am nothing but an enemy of good taste.
There is a war going on in Hollywood. The talented writers, directors, and actors are locked in fierce combat with fearsome studio executives summoned from the stygian pits of ivy-league law schools. Their prize is nothing less than the creative soul of the developed world. The resources to create the films we enjoy are tended by soulless comptrollers with no regard for the product they are trying to create. When you see a bad movie, enjoy said movie, and then recommend it to your friends, you are feeding the machine responsible for “Meet the Spartans” or “Couples Weekend”. It doesn’t matter if YOU liked the movie. There is only one objective standard of taste, and if you can’t get in line, you are siding with the demons. In fact, for every movie you like, you are crowding movies that other people like. So if you want to cover all your bases, if you want build a film landscape that is pure and free of undue influence, you have to do the honorable thing. Never like anything.