“Specialize!” You hear that word so often on copyblogger and other blog monetization sites. They tell you to find your focus, your core audience, your tribe, and sponsors will beat a bloody path to your door. Big media has spent so much time trying to be all things to all people that the only thing that sells in this media-saturated wasteland is a qualified case of mono-mania. People even tell me, “James, baby, you’re a great writer, but you got to find your specialty here.” I’d like to cite them my favorite Robert Heinlein quote: “Specialization is for insects.”
Don’t get me wrong. You might have seen google ads on this site at one time or another. I would love to make $10,000 a month putting out 250 words a day. But what would i be doing to keep that money coming? Could I labour over the right metaphor for my conclusion? Could I write about things that interest me rather than sacrifice all my mental energy on the alter of “my passion”?
I admit I have a little bit of intellectual ADD. I graduated university four courses shy of a BA in English along with my full Bachelor of Computer Information Systems. I believe both disciplines inform each other and make me more well-rounded. This obsession with specialization makes us forget that our greatest ideas come from combinations of many ideas, not ivory tower isolation. It robs us of our potential as human beings.
But why am I writing a blog if I am making sure that not many people will read it? They may be few in number, but this blog does have readers. They are my friends and family. People I want to connect and share my ideas with, but whom I don’t want to bother with a 10:30pm phone call to discuss my latest brainstorm. If this blog is to have a focus, let it be this: It is about me, James Strocel, talking to you. Pleased to meet you.