Category Archives: Media

6 Ways to Get 100+ Twitter Followers Overnight

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No, this blog has not been taken over by spammers, but I have used some best practices that has so far doubled my number of twitter followers. I know most Social Media “Experts” wait until they’re making $100,000 a month or have a million followers to reveal their secrets, but I can’t be bothered wait that long. I want to make sure this works for other people first. So here’s my “social media strategy” in 6 easy steps:

1. Organize your current followers into lists using TwitListManager.com

If people aren’t reciprocating your fake social media points, it’s time to unfollow them. But what if you’re desperate to keep up with various celebrities you’ll never meet? Just put them into a handy twitter list. Twitlistmanager.com makes this really easy, and you can make sure that everyone’s in their proper lists. The lists will fall into 3 categories: People you actually want to talk to, people you admire, and Spammers/bots/ foreign language accounts you can use to boost your twitter score.

2. Unfollow the non-followers using JustUnfollow.com

Once every user is in his/her/its proper list, you can easily unfollow the non-followers with JustUnFollow.com. The Free version gives you a limited number of unfollows, but with just $10 a year, you can unfollow as many people as you want on your account.

3. Follow Back using JustUnfollow.com

It’s just common courtesy. Following people doesn’t cost anything, so quit acting like it does. Accept that many of your followers will either be spammers or Brazilian.

4, Find some real people using Twitter Local Search

It’s fun to see your follower count go up, but eventually you should use twitter the way it’s meant to be used: To talk to people. It’s best if you do this with people who share your interests. Twitter search can help you find key words, like “Canucks” or “Rihanna”, but to find really meaningful conversation, it’s best to talk to people in the same city as you. Hootsuite does this really well by providing a button in its search bar that allows you to search using your latitude/longitude coordinates.

5. No Lurking!

Nothing kills an online community like lurkers. You can only get as much out of a community as you put into it. If you have something to say about a tweet, say it. Twitter was meant for speed and brevity, not crafted retorts in iambic pentameter. If you’re wondering what to tweet about, sending link-free tweets is a good start. I find I get the most replies by making progress on a clearly stated goal. This can be anything from housework to Gundam models. Consider your account an on-line pokemon battle…against life!

6.  Rinse, and Repeat.

Give new follows a 72-hour window to follow you back. After that, fit them into the list, and let them run free in cyberspace. Your time and attention is limited, so don’t feel bad about unfollowing. If you meet them again in real life and you exchange twitter ids, then just follow them again.

So that’s how I play the Twitter game. Software is more of an art than a science, and Twitter, like Facebook, is just another way we try to make communication more efficient. If we lay out expectations instead expecting people to “just get it”, we put more people on the network and we make it more effective.

Pax Part 2: Tanto Cuore

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The most fascinating game at PAX was not to be found underneath the life-sized statues of dragons, wizards, or space marines. No plasma screens depicting high octane gameplay were found at this bright pink little booth. Instead there was a picture of a young chamber maid with long blond hair and frilly white apron. This was my first encounter with deck-building card game, Tanto Cuore.

In Tanto Cuore (Tawn-tow Kwo-ray) you are placed in the role of a Lord of a large mansion. The object of the game is to hire maids until you have the most capable staff in the land. All of the maids have their own unique abilities that affect the flow of play. You build your staff with resources like “Love” and “Actions”. You can also hinder your opponents by causing their maids to get sick or pick up bad habits.

As I played the demo, I could just hear the gnashing of teeth over the nature of the game.

What’s this? You’re “buying” young girls with “love” so they can “serve” you in your mansion. It’s sick! It’s perverted! It’s negative gender stereotyping!

Even so, it was mostly women who were checking out the booth. The promo bag – which you could only get by buying the game at PAX – was mostly being carried by women, and my female friends were talking about the game, saying how cute it was.

When people decry games, movies and other things that feature pink, lace, and good manners, I wonder what kind of society they think they are building. Are we really better off when Barbie, Hello Kitty, and the Disney princesses are only mention in the hushed tones of heretics? Do we want everybody to just wear business suits and boss each other around?

Tanto Cuore is a welcome departure from more traditional card games. Instead of summoning monsters to do battle with each other, you are assembling a group of young ladies that can put together a household filled with love and prestige. It feels a lot like Settlers of Catan in the building aspect, but because there are so many cards in play, you feel like you have more leeway in your strategy. It’s not a collectible card game, so everything you need to play is contained in one box. I can see how it would be controversial, but the art is beautiful, the gameplay is solid, and my wife has found her gateway drug to complex tabletop games. Today Tanto Cuore, tomorrow Magic the Gathering! (Yeah, right!)

Tanto Cuore can be purchased online at Cardhaus Games and other fine games retailers.

 

Huffington Hubbub

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Much hubbub and several hilarious cartoons have been made over the sale of the Huffington post to AOL. The deal resulted in a  315 million dollar paycheck to Arianna huffington, and a big fat zero to the dozens of unpaid bloggers working under her charge (they gathered under the #huffpuff hashtag). It’s a sticky story to say the least. Arianna Huffington, champion of the poor, downtrodden and the not quite yet poor and downtrodden (some would call it the “middle class”) takes a dump truck full of money for selling work that other people did for free. The Hypocrisy would have been delicious if only it were true. It turns out that the unpaid bloggers made up only a small portion of the site’s traffic and advertising dollars. Still, the controversy begs the question: How much is writing worth?

The bloggers who were incensed by the AOL deal may be victims of old world media thinking, where people are supposed to get their news through large media companies like the Huffington Post. They haven’t realized just how much the game has changed. Exposure can only take you so far. A small audience can be much more valuable, especially if they take action based on your words. This action could take the form of buying a book, attending a speaking engagement, or even just attending a meetup. The power of your words comes from their ability to move people, not just their ability to grab eyeballs. Unfortunately, this involves a real direct engagement with readers, which is uncomfortable to people used to dealing with only editors of newspapers and sites like the Huffington Post. Still, people are willing to invest a lot of trust in an individual human perspective. There are many writers who realize this idea and profit from it even today.

Sources: New York Times, Bors Blog

Axe Cop vs. Campaign for a Commercial Free Childhood

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I wonder if Axe Cop is what Campaign for a Commercial Free Childhood had in mind when they talk about creative play for children. If you haven’t read Axe Cop yet, go there now to right this injustice. I’ll wait. See, he’s a cop and he’s got an Axe, and he partners up with all these superheroes to fight the likes of Dr. Stinkyhead, King Evilfatsozon, and Vampire Man Baby Kid. The kicker is that it all comes from the head of a 5-year-old Malachai Nicolle and drawn by his 29-year old-brother Ethan.

This comic is just pure fun. Axe Cop runs into wish-granting unicorn-babies, robot zombie worlds, and rides a rocket-powered dinosaur dragon named Wexter (who has guns for arms). Best of all, he defeats bad guys with his axe. Although this is all springing from the mind of a small child, parents groups would be outraged if something like this ever made it to television. The main character is literally an axe-wielding maniac. He uses violence to solve his problems, not words.  His all-birthday cake diet sets a terrible example of healthy eating habits. Worst of all, he only has one girl on his team. Talk about gender stereotyping!

As long as I could remember, adults were always trying to impose their insecurities on kids’ playtime. I can distinctly remember as an eight year old finding out what the words “violence” and “influence” meant from a TV Guide column. GI Joe, Transformers and Robotech were supposed to influence me to commit violent acts. Even as a kid I could tell this was pure garbage. It’s a children’s cartoon, not mind control! In fact, I remember many episodes warning against the dangers of mind control.

The problem is we don’t recognize childhood for what it is. We’ve got this idea that childhood is an idyllic paradise free of problems where everyone plays nice and no one calls anyone names. Malachai is a nice, normal 5-year-old boy who did what any 5-year-old boy would do when presented with the opportunity of infinite possibility. He took the most extreme elements he could find in his world and mashed them up into a story that’s entertaining for him and everyone else on the internet. If we really want children grow up to be more creative and think for themselves, we need less social engineering and more Axe Cop!

You Can’t Judge a Book by its Cover

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That phrase was a mantra to me growing up. It was trumpeted by every third children’s book, my school’s curriculum, and even a few He-man and GI Joe PSAs. I understand now that it was an subtle attempt by all these institutions to instill ideas of racial and sexual equality into my fragile little mind. For the most part, it worked. We don’t judge people or things by their appearance today. Unfortunately, we’ve gone so far as to think that appearance doesn’t matter at all.

You might say this is our society evolving. I say it’s willful ignorance. Why? Appearances are a part of our decision making process. You wouldn’t trust a personal trainer with a beer gut, and you wouldn’t step into a house that was swaying in the wind. How can we critically think if we don’t account for information we take in through our own eyes?

This goes beyond using appearances to keep our personal safety. The forces of aesthetics influence our culture to this very day. If we pretend they don’t exist, we can’t understand how our society works and we’ll ultimately lose control of our culture entirely.

Facebook and the Tragedy of Free Software

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The technology community is making much ado about the personal information land-grab that Facebook orchestrated recently. Basically, information that was formerly protected by your account’s privacy settings was now linked to public pages. This would make it easier for marketers to target users and possibly allow Mark Zuckerberg to finally make a profit. Those who were attracted to Facebook for its privacy features had been officially stabbed in the back.

Is anybody surprised by this development? Facebook has rallied almost half a billion users under service that charged absolutely nothing. Consider to time and money it takes to manage a user base of that size. The interface complaints alone could fill an entire rack server. Clearly, something had to give. Facebook needed money to survive, and that user info was the only way to get it. This leaves us with a question: Can free web software be trusted?

It’s the same trap that foiled many internet start-ups in the 90′s. Computers made the transit and storage of information literally too cheap to meter. It doesn’t make sense charging for a service that you put no effort into providing. Your competitors will just undercut you. However, just because one aspect of your business is plentiful enough to be free, that doesn’t mean the whole thing should be. Websites still need hardware and active management to provide any services at all. Free web software should only be a platform for other paid services that can support the free stuff.

Facebook’s example underlines the need for day-one monetization, if not profitability of any web service. Google, Craigslist, Flickr and Livejournal all have paid components which support stellar free services. There will always be free open source alternatives for the Facebooks of the world, but the time it takes to have software that is easy to use and Just Works™ will always require some kind of cash. So if you have website and you put a price tag on some of its features, don’t think of it as selling out to the man. That money is a symbol of trust and reliance on your expertise. If you can fulfill the promise of that symbol, then the world will beat a path to your door.

Today We Are Rails Developers! Pt. 2: Choosing Your Project

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So you’ve got joined a ruby club, installed the software,  signed up for github and Heroku, and finished some tutorials. Where do you go from there, Rails Developer? It is now time for you to choose a project to work on.

Projects are best way to learn a programming language because it forces you to apply your knowledge. Memorizing the API is all fine and good, but it’s not going to matter much if you can’t orchestrate it into something tangible. As I said, it’ll become your resume when you want to use Ruby on Rails professionally. Furthermore, the market for subscription-based web software is exploding right now. Your project has the potential to make you rich. Even with a small customer base of, say, 200 customers paying $20 a month, you are bringing in 6 figures of revenue with almost no marginal cost for more customers. Watch this presentation by DHH if you need more convincing.

The project I’m working on (for the purposes of this blog series, at least) is called Dramathea. It’s a website where community theater companies can promote their shows online. I plan to monetize it by selling preferred access to the front page and taking online ticket sales. It started out a few years ago as a PHP project, but now that I’ve discovered Rails, I think it would be a great way to learn the framework. Here are some tips that will help you choose your own project to work on.

1. Keep it Simple

37signals is making millions right now with this philosophy. Your project shouldn’t be complex, even if you are planning to monetize it right out of the gate. No one is going to use your software if it has the learning curve of a Boeing 747. This is probably the hardest guideline to follow because any application can turn into an over-bloated mess within a 10-minute requirements meeting. Have a core function, like listing plays in a certain city. If your users demand more features, by all means, add them, but make sure your site still does that one thing it was supposed to do.

2. Tempt Failure

The rush of gambling doesn’t come from winning alone. Losing a grand at blackjack and then doubling down is the experience that practically built Las Vegas. I don’t know if Dramathea is going to make any money. Community theater people are known for being cheap, so why would they spend money on my site when they could advertise on facebook for free? Then again, what other website is completely dedicated to community theater? What if my site is the easiest to use? I don’t know what’ll happen when I ship this site, and that’s all part of the fun.

3. Solve Your Own Problem

Many web app success stories come from people solving their own problems. My problem is finding live theater in the Fraser Valley. What’s yours?

3. Follow the Stress

If you can’t think of your own problem to solve, look around you. Listen.  It could be in conversations with your friends and family. It could be on threads in Reddit. Keep an eye out on fmylife.com. Wherever you find stress, headaches, and inefficiency, you will find your project.

5. Don’t Worry About People Stealing Your “Idea”

Industrial progress is being held back by myths like the Coca-cola formula and KFC’s 11 secret herbs and spices. You can’t really own an idea any more than you can own the equation, “2+2=4″. What you can own is the work that makes the idea a reality. You have to maintain the data, manage hosting, market to your initial user base, and yes, code the thing in the first place! Anyone who says you can make money from your ideas alone is probably selling you something.

6. Ship

As you can see from Facebook CEO Mark Zuckerberg’s l337 coding skills in 2001, it doesn’t matter where you start on the programming totem pole. You’ll be known by your time spent with the framework and the code you post on the internet. Those faltering first steps will only serve to inspire the developers yet to come.

Feel free to post links to your projects in the comments.

Here is the address for Dramathea: http://www.dramathea.com

Here is the github repository: http://github.com/jstrocel/Dramathea

Good for Rupert Murdoch

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The controversial chairman of News Corporation, Rupert Murdoch, has made plans to announce a pay subscription model for his publications to be viewed on the iPad and other such devices. The plan is expected to include the Wall Street Journal, Fox News, and the New York Times and will expand into News Corp.’s entertainment properties.

All I have to say is: Good for Rupert Murdoch. News Corp lost 5 billion dollars last year. You could say he’s only doing this because he’s old and the pay subscription model is the only thing he understands, but really it’s either this or shutter the newspapers entirely. That move would certainly cause more shareholders to flee, further reducing News Corp.’s share price, causing him to shut down more divisions, and on it goes until the company implodes. It’s a damned if you do, damned if you don’t kind of situation.

It’s going to be interesting to see if this works. Subscription based services have failed in the past, but that was at a time before you had online payment methods like paypal and 1-click. Today, millions are being made through subscription-based web software, a situation unthinkable in the last decade. It’ll also be a true test of where political opinion lies in the world today.  There was a time when companies like News Corp. could hide their inviability through cheap debt. Now thanks to the recession, we are actually going to see if people are willing to pay money to keep the conservative echo chamber alive.

The Tragedy of Vicky Harrison

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When people hear the story of Vicky Harrison, they are quick to comfort themselves with all kinds of qualifiers. They leave comments like, she left school, she had mental issues that weren’t reported on or she took the easy way out. None of them seem to address why this had to happen. Vicky had been looking for a job for almost 2 years after leaving college. After over 200 rejections, her self-worth was so low that she took her own life.

I’m not asking why she died. I want to know why she had to send out 200 applications in the first place. Does this system of finding a job produce better workers?

Vicky’s plight is not unique. While the article was from the UK, here in BC the unemployment rate for 18-24 year olds is 15.9 percent, almost twice the provincial average of 8.1 percent. Her suicide is probably just a symptom of thousands, possibly millions of young people who might be suffering debilitating mental issues because they can’t find jobs.

It doesn’t make sense. A generation ago, people that age were getting married and having kids on top of starting careers with things like pensions and a mandatory retirement age. In all likelihood, they were less educated than the current crop of young adults. It’s like we’ve gone from a culture that worshipped youth to one that completely abhors it.

It’s tempting to blame the demographically larger baby boomers for this, but this has been going on ever since Douglas Coupland’s “Generation X” was published 20 years ago. I think it has more to do with the fact that we live in the most policy-choked, paternalistic, and gentrified labor system ever produced by human civilization. There are so many rules and regulations in private companies that they end up killing all initiative and decision making. No one wants to bear the cost of training new and unproven workers in that kind of situation.

I don’t know how we’re going fix this system, but we can start by admitting that it’s broken. Most young workers are going to have to find their fortunes outside of official channels like resumes and reference letters. It’s cruel and dangerous to tell them otherwise. Change will come, but it’s not going to be found in the company handbook.

Weekend Reading May 1st, 2010

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The Famous Alamo Drafthouse Movie Theatre announced its plans to do away with line-ups.

Gay Visitation Order shows how Obama brings big change with small actions

10 things the internet has ruined or killed and 5 things it hasn’t

A sarcastic essay on How to Write about Afghanistan

A fascinating look at the man who guards the Stanley Cup

A Reddit thread looks at the things you learn in Jail

John Kricfalusi asks why mediums have arbitrary rules

The Keep Calm and Carry On Poster Generator

Some handy dandy HTML5 demos

An Elevator industry job in Queens, New York attracts 750 applicants